All the Progress has been achieved by Shri Jayesh Shah starting with a small beginning. He started his career in the horological field at a young age of 20 years by establishing trading activities in Mumbai under the name of M/s. Vimal Enterprise. He continued with this firm for 10 years earning rich experience in the field of marketing.

In October 1996 he commenced his manufacturing activities in quartz clock under the brand SONAM QUARTZ producing 250 clocks per day in small workshop in Morbi. In just two years time the production considerably in increased so that in a short time. Mr. Jayesh Shah shifted his manufacturing activities to a bigger factory in Morbi with an area of 15,000 sq.feet enabling production of nearly 2000 clocks per day.